Plant-based 2.0: Scaling taste, impact & accessibility

11:00 - 11:10 CEST
Welcome address

Moderators:
Francesca Berry, head of content programming, Fi Global Insights
Radhika Sikaria, senior content producer, Fi Global Insights

11:10 – 11:25 CEST
Title: Driving plant-based growth: Taste, trust, value

Speaker:
Caroline Efforsat, consultant, Innova Market Insights

Synopsis: As plant-based moves into the mainstream, success depends on delivering naturalness, superior taste, and strong nutritional value. This session examines how brands are overcoming barriers around processing and sensory experience, leveraging new protein sources and fortification to create scalable, affordable solutions for a rapidly growing global market.

11:25 – 11:40 CEST
Title: From intent to action: What the UK’s plant-based gap and approach reveals for global markets

Speaker:
Indy Kaur, founder and CEO, Plant Futures

Synopsis: Around 70% of the UK population intend to change their diets - whether by reducing meat and dairy, increasing plant-based consumption, or both. Yet this mainstream intent is not translating into sustained behaviour change. This session explores the key barriers holding consumers back, alongside the emerging drivers that can help plant-based eating move from niche to normal. Using the UK as a leading case study, we’ll uncover what’s needed to close the intention–action gap and what this means for brands and markets globally.

11:40 – 12:30 CEST
Live Q&A with the audience
Got questions? We’ve got answers! After the presentations, join our interactive Live Q&A to gain deeper insights by connecting with our subject matter experts in real time. This is your opportunity to get answers to your most pressing questions on science, consumer behaviour shifts, or innovations shaping the industry. Be part of the conversation with fellow industry peers to uncover strategies to stay ahead of the curve.

Speakers:
Caroline Efforsat, consultant, Innova Market Insights
Indy Kaur, founder and CEO, Plant Futures

Moderator:
Francesca Berry, head of content programming, Fi Global Insights

Plant-based innovation: Real solutions for the current and future global market

12:45 – 13:15 CEST

Speaker:
Dario Battacchi, Innovation Project Manager, Unigrà S.p.A.
Carlo Oldani, Group Marketing Director, Unigrà S.p.A.
Claudio Chinnici, Group Marketing Manager Consumer, Unigrà S.p.A.

Synopsis: The plant-based experience has evolved significantly over the years, embracing new technologies and innovative ingredients. This webinar focuses on our current achievements in food technology, showing a range of high-performance solutions designed for today’s market. We are moving beyond alternatives towards a new era of clean-label and allergen-free products that meet both consumer expectations and professional standards: this commitment to excellence drives our focus on circularity, upcycling, and resource-smart solutions, transforming by-products into high-value resources. At Unigrà, we prove that pure innovation requires no compromise on taste. Plant-based is no longer just a trend, but the new standard for excellence.