Reformulating for health, taste, and sustainability

11:00 - 11:10 CEST

Welcome address:
Niamh Michail, Head of Publishing, Fi Global Insights
Gerda Glezer, Content Producer, Fi Global Insights

11:10 – 11:25 CEST

Reformulating: How changing priorities are reshaping products

Speaker:
Alisa Selezneva, Market Insights Consultant, Innova Market Insights

Synopsis: Consumers are reassessing what makes a product healthier, from lower levels of sugar and salt to more natural ingredients, less processing and nutrition suited to emerging dietary needs. These changing priorities are encouraging food and beverage brands to rethink established recipes while protecting taste, enjoyment and familiarity. Connecting consumer insights with product innovation, this presentation explores how reformulation is evolving across reduction, naturalness and processing.

11:25 – 11:40 CEST

Addressing formulation challenges in clean label and healthier food and beverages

Speaker:
Dr Philip Spratt, Product and Ingredient Development Lead, Campden BRI

Synopsis: Consumers today increasingly choose products with recognisable, minimal, and natural components. In addition, manufacturers face pressure from governments and the media around aspects such as high fat, salt, and sugar (HFSS) and ultra-processed foods (UPF). Unfortunately, the consumer desire for cleaner label, or more natural ingredients is often at odds with their desire for healthier products. Many of the most effective ingredients used for fat, sugar or salt replacement are synthetic or have unappealing names. In this webinar we discuss the challenges at hand and some potential approaches to solving them.

11:40 – 12:30 CEST

Live Q&A with the audience
Got questions? We've got answers! After the presentations, join our interactive Live Q&A to gain deeper insights by connecting with our subject matter experts in real time. This is your opportunity to get answers to your most pressing questions on science, consumer behaviour shifts, or innovations shaping the industry. Be part of the conversation with fellow industry peers to uncover strategies to stay ahead of the curve.

Speakers:
Melania Calderon Enriquez, Market Insights Consultant Innova, Market Insights
Dr Philip Spratt, Product and Ingredient Development Lead, Campden BRI

Moderator:
Niamh Michail, Head of Publishing, Fi Global Insights

More nutrition, less sugar: Making better-for-you beverages work

Supplier showcase brought to you by Jungbunzlauer

12:45 – 13:15 CEST

Speaker:
Thomas Bernsmeier, Market Development Manager Europe & APAC, Jungbunzlauer

Synopsis: Consumers increasingly expect beverages with less sugar, greater nutrient density, and added functional benefits. Yet delivering all three creates interconnected challenges for taste, texture, stability, and nutrient delivery. Using practical formulation examples, this presentation explores how to improve sweetness profiles in reduced-sugar drinks, manage acid-sweetness balance, stabilise plant-based beverages, and select mineral sources that deliver effectively. Jungbunzlauer will demonstrate how erythritol, organic acids, gellan gum, and highly bioavailable mineral salts can support the development of better-for-you beverages that combine nutritional ambition with consumer appeal and reliable product performance.