Rethinking women's health: Solutions for every life stage

24 March 2026
11:00 - 12:30 CET

The global women's health supplement market held roughly a 5-6% share of the global 180 billion USD supplements market in 2024 and is projected to grow at roughly 5.5-5.8% between 2024 and 2030, with vitamins and minerals holding the majority of the share (1).

Women's health is a dynamic category evolving beyond pregnancy and menopause to encompass holistic wellbeing across all life stages. Growing demand for tailored solutions is driving innovation in cycle-syncing supplements, probiotics targeting the vaginal microbiome, and products addressing deficiencies such as protein, iron, and B vitamins. With rising interest in hormonal balance, cognitive wellness, and immunity, the opportunity for targeted interventions continues to expand.

Join this Vitafoods Insights webinar on women’s health to uncover the latest innovations addressing female-specific needs and discover opportunities for growth in this fast-evolving space.

Reference:
   1. 2024 Nutraceuticals Market Outlook, Kline + Company Food+Nutrition.

11:00 - 11:10 CET
Welcome address:

Radhika Sikaria, senior content producer, Vitafoods Insights
Kirstin Knight, managing editor, Vitafoods Insights

11:10 – 11:25 CET
Title: Formulating for women: Emerging health priorities, market trends & ingredient innovation

Speaker:
Smriti Sharma, project lead, Kline + Company

Synopsis: As women’s health rapidly emerges as one of the most dynamic segments in the nutraceuticals industry, brands are under growing pressure to deliver science-led, life-stage-specific solutions. This presentation explores how evolving consumer expectations, demographic shifts, and advances in nutritional science are reshaping the way companies formulate for women.

The webinar will uncover the key market trends, shifting health priorities, and ingredient and formulation innovations shaping the women’s health category. It is designed for nutraceutical ingredient suppliers, product developers, R&D teams, and marketers, looking to stay ahead in a rapidly expanding category.

11:25 – 11:40 CET
Title: Bridging the gap: Science-led innovation for women’s longevity & personalised nutrition

Speaker:
Dr Colleen Fogarty Draper, R&D scientist and entrepreneur, women's health and PhenomX Health, SA

Synopsis: This session explores the challenges of developing evidence-based nutrition solutions for women’s hormonal health while navigating the priorities of CMOs, ingredient suppliers, and global businesses. As a scientist, I'll detail how to prioritize therapeutic efficacy in food supplement development to better serve the historically ignored female consumer. We will conclude by discussing the transformative role of AI agents in personalized nutrition, illustrating how emerging technology can simplify complex hormone management and empower women across every life stage.

11:40 – 12:30 CET
Live Q&A with the audience
Got questions? We’ve got answers! After the presentations, join our interactive Live Q&A to gain deeper insights by connecting with our subject matter experts in real time. This is your opportunity to get answers to your most pressing questions on science, consumer behaviour shifts, or innovations shaping the industry. Be part of the conversation with fellow industry peers to uncover strategies to stay ahead of the curve.

Speakers:
Smriti Sharma, project lead, Kline + Company
Dr Colleen Fogarty Draper, R&D scientist and entrepreneur, women's health and PhenomX Health, SA

Moderator:
Radhika Sikaria, senior content producer, Vitafoods Insights

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Shatavari: Carving a new category in women’s health

Brought to you by SRI-81 Shatavari

12:45 - 13:15 CET

Speaker:
Dr. Pharm. Ciska Wyns, head of R&D, KeyPharm
Sarah Pursey, senior content editor, Vitafoods Insights

Synopsis: Known in Ayurvedic medicine as the ‘Queen of Herbs’, shatavari has supported women’s journey through life for thousands of years. However, until now, this multi-faceted adaptogen has largely been overlooked in Western markets.

Elevating this ancient herb to the expectations of modern consumers, SRI-81 Shatavari is the category’s most clinically validated extract on the market, with trials demonstrating its compelling mechanisms of action and benefits for women across life stages and need states.

This webinar will unpack the science behind those results, and share key insights from a leading European supplements brand on transforming this women’s health extract’s clinical efficacy into formulation success.

Innovating for women's health: Unique solutions for every stage of life

Brought to you by Saanroo

13:30 - 14:00  CET

Speaker:
Amy Lynch, business development manager, Saanroo

Synopsis: Women-targeted dietary supplements are increasingly recognised for their effectiveness in addressing specific health issues, including gastrointestinal problems, mood disorders, sexual dysfunction, menopausal symptoms, thyroid problems, and hormonal imbalances. However, some areas receive more attention than others, such as iron supplementation for women, and menopausal and menstrual health. To develop a comprehensive and effective range of women's health products for high-interest, high-demand areas, formulations should focus on identified health issues and be supported by strong clinical evidence demonstrating their effectiveness. Saanroo offers clinically validated ingredients and innovative delivery systems to effectively tackle various women's health concerns.